Episode Transcript
[00:00:00] Speaker A: SA.
[00:00:25] Speaker B: Hello and welcome to another episode of Street Level Marketing. I'm your host, Mark Lamplugh. We got a very special guest with us on the show today. His name is Arturo Adiva and he's the founder of Old Leads to Sales. Arturo, thanks for being a part of the show.
[00:00:40] Speaker A: Thanks for having me.
[00:00:42] Speaker B: So today we're going to talk about.
You have a platform you have that uses AI to generate and reactivate cold leads on LinkedIn.
So I was looking over your profile, I said, wow, this would be a perfect topic for a show, you know, because that can benefit multiple businesses. And I think a lot of the topic even in the business that I do is, you know, leads, leads, leads, you know, you buy them, it costs thousands of dollars to generate them. And you know, we want to figure out ways to maximize how we contact them and stay in contact with them.
So why do you believe dormant LinkedIn connections are an overlooked goldmine for businesses?
[00:01:27] Speaker A: I think that all the leads in general like in your database or even in your email list, you know, you pay a lot for that and you get only 3 to 5% of the conversion of that. So it's a big sunken cost in all businesses. And say instead of keep like buying new leads and investing in more marketing and more ads, why not getting a better conversion rate in your database? Like it's, you know, we go paper performance so it's not a risk for the business. And we thought okay, why not? Why you know, better approach instead of keep filling a bucket that is most of the times has a leak, it's not optimized. So you are losing a lot of money in that process, in that pipeline.
[00:02:28] Speaker B: Yeah, that makes it. So how does the cost of chasing new leads compared to reactivating existing ones?
[00:02:36] Speaker A: This is with the AI is a new opportunity in that sense. But because before AI it was a really tedious process like having a salesperson calling or contacting all leads wasn't really an option because salespeople want first leads because they have a better conversion rate. But with this new technology it's a different story because the AI do the work and it also feels like a real human like the way contacts and how handles objections and how it goes for persistent for the rebooking and re engage those leads is something new that happens with this technology.
[00:03:25] Speaker B: What kind of businesses can benefit the most from focusing on dormant leads?
[00:03:31] Speaker A: I think in finance world is better because produces a lot of leads and it's also a high ticket. But it can be used for everything.
E commerce, it can be for health Care.
So every business that is producing leads, that is advertising is having probably a big difference between the buyers and their leads and most of those leads are not converting. It's also just not the, you know all leads is just to start with sunken cost. But this technology can be also used for speed to lead like these leads can be contacted in the first five minutes after doing the opt in. And there's a huge upside in that in contrast with calling after one day. It's like a 35x increase in the conversion if you contact really fast. So you start with all leads that are not used, that is a sunken cost and then you can improve the whole pipeline.
[00:04:38] Speaker B: Can you explain how past interactions signal a lead's potential to re engage you?
Again, sorry, how can you tell by past interactions from your leads that they can be potentially re engage you? Like is there signals that, that you.
[00:04:57] Speaker A: See Normally it's, it's always the same patterns that some people are good leads. It's not like they are not responsive or they don't want or not interested in the, in the offer. It's just, you know, they are, life is busy. They get, you know, someone calls him and then they forget and they realize they had a problem a couple of weeks after. So it's just a bad timing. It's not like they, they are not interested because if puts their contact information 50 of the times is because they are really interested.
And if you only converting 3 to 5% there's a huge gap there.
So that's basically because lack of manpower to really sell to those leads.
[00:05:45] Speaker B: Now how does your AI system identify which leads are worth pursuing?
[00:05:53] Speaker A: Normally it qualifies.
After sending the first SMS they start to go responsive, non responsive, really interested and goes for the call. But the first message is more or less the same for everybody.
The only difference is normally the segmentation of the company because maybe they have different offers or they have different time frames. Some leads maybe opt in six months ago and others are two weeks ago.
So you customize the message based on that, the name of the lead, the offer.
But that's then after that is go down the pipeline and it's going to in the CRM in different stages but the first message is the same.
[00:06:49] Speaker B: So you're responding to these leads with text messages or how are you interacting with these?
[00:06:57] Speaker A: It can be done in different ways like normally SMS but it also can be done via WhatsApp, it can be done via email.
These are the three most common ways like SMS tends to be to work better in the US because it's like, it's not so crowded as email. Email is flooded with different businesses. SMS is a bit more, you know, if you are interested in that business and you get an sms, you might respond.
[00:07:27] Speaker B: Right.
Do you have any examples, any like companies or you know, that's awesome.
Surprising revenue from reactivated leads.
[00:07:39] Speaker A: Yeah, we are seeing like 20 to 30% response rate in this database that we're given. Yeah, we're given like that and yeah, this, the last one was fabric factory as almost inexistent in online world but actually has some interesting database and we rescue two sales but those two sales are like $29,000.
So it's big, big sales.
[00:08:15] Speaker B: Yeah.
[00:08:15] Speaker A: And yeah, they were just there gold in the database.
[00:08:20] Speaker B: How, how far back will you go on a, you know, a dormant lead to try to re. Engage.
[00:08:29] Speaker A: Ah, you, you go until they say enough like just delete me for the, from the database. They don't fall into a spam at all. If just, if the lead says I don't want, I'm not interested, I don't want the, the bot, just take it out from the database. But if it's like yeah, I don't think that works or you know, that kind of objections then it's gonna go until it's a hard no, like it's. Yeah, I really don't want to. I already have it. I. That's the stop for them. But it's not, it's not falling into spam at all.
[00:09:07] Speaker B: Okay. Yeah, and that's another question I had because it's a problem that I've fallen into here at a business I'm working with.
They have their spam score, it's through the roof so they're trying to get it under control.
Do you check these emails before you send campaigns to, to make sure that they're still active and things like that?
[00:09:34] Speaker A: Yeah, we are more focused on sms. But the thing is with email, if you have a really bad score, you really need to check a new way of sending those emails. Like warming up a new email domain and then start that way because it's really hard to. I mean I'm not saying it's impossible, but sometimes it's not worth it. This is preferable to look at another way of, of contacting those leads and obviously audit. Why did you end in that category? Because the, the best way is to not get there.
[00:10:15] Speaker B: Yeah, well they, they figured out the problem. They're through the solution now. But it was talking about the, the spam score made.
[00:10:26] Speaker A: I will go for a second Domain that is similar that they recognize the brand but it's not black.
How to say that? Blacklisted by the email provider.
[00:10:39] Speaker B: Now the SMS that you're sending out, are you sending them out through your platform or do you use a third party SMS platform?
[00:10:48] Speaker A: Normally you integrate everything with ghl go high level.
We used to do with a developer and stuff but at the end of the day I think this platform has everything is a bit complicated to use. I have to say this a learning curve but when you have it it's like all in one.
Well, we use also N in other make and stuff like to help with the automation and to customize the email so it sounds human.
But aside from that, the CRM and all that is high level is helping with that.
[00:11:28] Speaker B: Thanks. Well, we're coming up on a break right now, so we're going to have a few messages from a few sponsors and we'll be back with Street Level Marketing after this break.
Welcome back to Street Level Marketing. I'm your host Mark and I'm here with Arturo and we're talking about, you know, engaging leads through text messages and email and Arturo's platform that's AI driven to help re engage cold leads and you know, interact with those.
And right now I want to talk about, you know, crafting a human like engagement with AI. You know, I think a lot of the times and some of the fears now with AI is it might be robotic and you know, it's not a human experience. And you know, what sets your AIs human like engagement apart from like traditional.
[00:12:31] Speaker A: Automation today it has to be some work done to adapt to the voice of the business.
You have to put the prompt in a way that is, you know, using the same language and taking the information from, from, you know, from the owner or at least the brand because otherwise it's gonna look the same than every other chatbot. And I think that people is starting to notice that, you know, to pick really fast that is AI content or is a AI agent.
And yeah, that's a subconscious thing to reject that they don't see it anymore. It's like when you see a lot of ads that are the same, you get a customer and then you don't pay attention to that. So you have to be really careful to sound like a human and to customize that.
You also can make some things like more advanced that they remember details about the lead and that definitely sets apart like the interaction. So yeah, it's not as easy as automating everything and putting the same message but that's not working. It's definitely.
You have to be, you know, everybody can do that now like to put the same message for everybody. So you have to do something else if you want to stand out.
[00:14:01] Speaker B: Yeah. Does your, Are you doing in just English and Spanish? Are you able to do like multiple languages?
[00:14:09] Speaker A: Like, yeah, now you can, you can put every language. Like the. Changing the, the prompt is really easy. If you have like the core sequence that is working and is converting, you can put it in any languages.
Only thing as a business, you try to focus on something because it's a big market already. If you pick Spanish or English is a huge market. So. But it can be done. It can be done. I know some people that are doing it in Germany and it's really working like magic. So yeah, it can be done in any language.
[00:14:46] Speaker B: How does the AI analyze past interaction patterns, you know, to tailor its outreach?
[00:14:54] Speaker A: It normally has some scraping for the LinkedIn or the social media or, you know, it has to be some information available. Also can be like the previous interactions you have, like maybe exchange of emails. It can be as complex as you want to make it, but normally you don't need to be that, you know, going that deep.
It's using what is the lead is giving in the conversation to make it, you know, to make it more human. Like it's a. You can put delay also that, like it's not responding in one second.
So it's, you know, try to mimic human behavior. Not, not sound like, you know, responding every five minutes, like in a.
Can be delayed in a different way, like 1 minute, 5 minutes, 30 minutes.
So a bit more arbitrary in that sense. So those ways can sound more human.
[00:15:59] Speaker B: Does your. Now does the platform that you use, is it a program that is like something I sign up for and I manage and run, or is it something that I sign up with you and like you kind of manage the campaigns for the customer?
[00:16:18] Speaker A: No, it can be done in both ways.
You might have an interface that regulates everything once it's up. Like the database is going to do the work without anybody. But it's true that you need to monetarize and customize things for the first month probably. So yeah, it's, it's gonna be worked with the business to make it happen in a, in a proper way.
[00:16:56] Speaker B: Now that you talked a little bit about the timing and you know, how to not send it out at the same time all the, you know, all the time. Is it, is it something that is specific to each customer that changes based on the patterns of Their leads or is it just some kind of formula in general that you follow to be more human?
[00:17:19] Speaker A: Like yeah, normally you have to figure it out with the business. They have to know better about their leads and what they do. And if the business tells you is put it every 30 minutes or 5, 10, 15 minutes then just adjust it also you can recommend as a business Jerry, this is what we notice that is giving best results.
So if it's saying something that is against the results, you're going to say it.
But it's a process of really customizing both that Android to the business to the the brand is a more friendly, is more formal, is you know, there's a promo now that is you are want to hammer on.
That's that's the kind of things you have to customize with the business to have something unique and more human or at least close to human to do that business.
[00:18:23] Speaker B: Is there some sort of secret that you, you have to make AI messages feel more generally personal and not robotic?
[00:18:31] Speaker A: I would say it's a matter of testing but if you know, if you are clever you're gonna end noticing the main thing is that it's really solving the problem for the customer. It's really saying what has to be said and it's moving the client down the pipeline.
So that's the most important part.
I mean I'm not noticing that the clients even when you they have the sales call or whatever, some people know that they have been booked by a droid. Right. But it's not a problem. As if it's efficient, if it's doing a good job.
Not that a big thing. Right. Is I think it's, you know, you, you might have that content created by the AI. It's not a problem but it has to be sounding like it's someone is behind caring, customizing the thing.
It's difficult to explain but I think it's.
I, I don't know if I get the message across.
[00:19:46] Speaker B: No, no, it makes, it makes complete sense. Yeah it's gotta, you can know that it's an AI driven response, even the person behind it but it's still gotta feel personal and that somebody's like steering the ship, so to speak, you know.
[00:20:01] Speaker A: Yeah, no need, no need to fool anybody. Just do a proper job. Like it's you know, good communication and it's, it's not sounding, I'm, I'm talking with a bot, but it's also not doing a good job. That's terrible.
[00:20:17] Speaker B: How does the AI handle objections and hesitations from re Engaged prospects.
[00:20:23] Speaker A: Yeah.
That's getting by a lot of data. This has to check all the objections and how salespeople handle it.
This has patterns for everything.
I'm not interested. It sounds like a scam, it's too good to be true, blah blah blah, all that. They have seen it thousands of times and now they know how to handle it and they don't like it's not rebuttal or confrontation. It's just.
We understand why you may think like that but I can give you like a specialist that can talk about all this, all these worries, all these fears with you if you are interested. So it's, it's taking it and, and they're redirecting, addressing the, the people always to, to the call to the goal. So it's like the good part is that doesn't, it doesn't get discouraged or anything. Is really, you know, reckless. Not reckless, but relentless.
[00:21:26] Speaker B: Yeah. Now how far does then the process does it go with the generation? Like does it schedule, does it schedule appointments?
How far down you know the pipeline will go until it turns it over to somebody human?
[00:21:43] Speaker A: Okay. So they qualify for the offer. They are at that point of the, of the business but also can be done. If you are doing commerce, for example is sending the checkout for. If you have abandoned car then it's going to send directly the checkout. You were buying this and you forget for whatever reason and it says checkout. So it can be done. But it depends. Obviously if it's a five thousand dollar ticket then it's, it's not gonna go directly to the checkout. It doesn't make sense.
[00:22:17] Speaker B: Yeah, it, you know something. I guess it all probably depends on how.
Yeah how you complete the sale. I mean something quick that you can pay for. Boom. It gives you a link, you pay for it. But something that requires somebody to go through a process.
[00:22:31] Speaker A: Yeah, yeah. This, this process with E commerce is working really well because it's. Sometimes people just. Life gets in the way and they were buying something and it receives an SMS and say oh wow, yeah I want to. And yeah, that's recovering a sale without any, you know, investment from the business. Obviously it's found money actually.
[00:22:55] Speaker B: Well, we're out of time for this particular segment. We got to go to a commercial break and hear some messages from our sponsor. So we'll be back shortly with Street Level Marketing. Stay tuned.
Welcome back to Street Level Marketing with your host Mark. I'm here with Arturo talking about lead generation with AI and his company and everything he's doing to Help businesses take advantage of, you know, connecting with dormant and cold leads and new leads and using AI to like streamline that process.
You know, now I want to talk about, you know, the interaction with the AI and implementing it with your LinkedIn and how we track those, you know, results and you know, how does the system integrate with LinkedIn without breaking the terms of LinkedIn's service?
[00:23:59] Speaker A: Yeah, what I see with LinkedIn is that you can do the connection request.
You can send the first message, it has to be customized because otherwise it doesn't make any result.
And after that you have to normally take care of the interaction. Right.
It's about building that relationship. But it can take you some heavyweight out of the equation.
And there's some softwares that are authorized for that. As long as they don't break.
As you said that the terms and conditions, you can do it.
But it's changing all the time lately. I heard that Apollo is having some problems with that. That is a software that used to be really used for that.
So yeah, you have to be careful. That's why limited to the connection request is not a problem. And also the first message, but cannot be all the automation, all the whole flow.
I notice also that you really need to build a relationship with the people, like what are you doing that people don't, don't care about you until you care about them, what they are doing and understand the business and build a relationship with a bit more of patience, real relationships. Because otherwise, you know, everybody's spamming. Bye, bye, bye. And it's gonna be difficult to stand out when everybody's doing it.
[00:25:36] Speaker B: Yeah.
And I'm assuming maybe LinkedIn sort of now they're coming out with a lot of their own tools.
They probably make it a little bit more difficult for like third party companies to integrate because they kind of want, you know, users to use their own.
[00:25:55] Speaker A: Yeah, definitely. If now is, I mean everybody's in AI and the big, the big players is gonna, are gonna integrate in the, in their own platforms with the rules. So it is what it is. It happens all the time.
[00:26:11] Speaker B: Yeah. What are the first steps a business can take?
You know, if they want to start reactivating and re engaging leads with your, your platform? Like what do they have to do.
[00:26:22] Speaker A: Best is to audit the business, like how is the database, what they try to, to reactivate those and if, you know, if the database is good enough and they have a good conversion and a pipeline in place to actually benefit from the service, then it's a no brainer because we are only Doing it paper performance. That means that you don't get any sales, we don't get paid.
So I think there's no risk, there's no downside for them. Just try it and if it's not working, it's not working working. At least you know that that database is not.
I mean, you can delete it if it's, if it's that problem. Because normally if you have a CRM or you are doing email marketing, you are paying for those leads. So unless you are saving that.
[00:27:18] Speaker B: Yeah. So do you have a, like a dashboard that.
[00:27:24] Speaker A: Not at the moment, we don't have a dashboard. We are building an interface now.
But what we normally do is that we go in a call, like 15 minutes, we see the demo. If they don't have time, I can send you the demo and just check how it works because you can talk with the bot and simulate what you were doing with lead, try to break it, try it as a good client, try it as the worst client and you can see how it responds and how it going to book re engage that lead for a call.
One of the things I like about AI is that you can build how the service is working.
You don't have to believe me or trust me that it's going to work like that. You can see it for yourself.
If you think that in your database that can work, then we implement it and it's.
And we can go from there.
[00:28:27] Speaker B: Wow. What metrics do you recommend businesses focus on to measure their roi?
[00:28:35] Speaker A: Normally in this case it's like the LTV we can see that is working that way and also every stage how it reacts. Because normally we do a test with 100 to 200 leads. If we, with 200 leads we have 0% conversion. It never happened, but it could happen. Then we don't go and scale with the whole database. So normally it's just a percentage of the conversion rate between the initial number of leads and the final number of sales. And that's good because even if it's one out of 200 is a good number. Normally we have between 5 and 10%. That's, that's a really good number for, for, you know, for the deadlies.
[00:29:28] Speaker B: Yeah, I mean they were getting really nothing for them, you know, right now. So if you get one out of a thousand, you know, it's more than you had.
How long does it typically take t start seeing tangible results, you know, from this, you know how you're doing it?
[00:29:44] Speaker A: Yeah. Normally the implementation takes between one and two weeks, depending on how quickly the tech team sends like the, you know, the implementation and then we say one month to see to go through the whole cycle.
It gonna depends also on the, on the businesses. Because some businesses has a sales cycle that is maybe six months, three, six months. So it depends on. Most business is one month, two months. You're gonna see something. Right.
[00:30:16] Speaker B: Are you.
Is there kind of like a limit to the amount of contacts you want to try to engage at a time for you? Like how does that work? Like how do you determine?
[00:30:29] Speaker A: Yeah, you have limits.
You can send up to. It depends. It depends. But you can send up to 10,000 a day if you really get to that number. But normally it's going to be lower thousand or even less. So you have to know how to scale that.
I mean obviously it's going to be a problem only for business that are really big databases. But it happens, it happens. You need to know how to do at least 10,000 because it's not one time you're going to have conversations.
So it's not like you have 10,000. You're good. Now maybe you have 1,000 and you are capped with that 10,000. So it does. That's a problem you need to know how to solve. Yes.
[00:31:15] Speaker B: So you have to kind of. Sorry to interrupt, but I guess you kind of get. You also got to build out your flow because like. Yeah, like you just kind of said you're. You're going to send maybe a thousand out.
You may get some that purchase right away or you know, commit right away and then a couple hundred, you know, respond or appointments, you know. So you gotta build that pipeline out.
[00:31:42] Speaker A: Yeah. And sometimes you have a combo of 20 messages to schedule a call. So yeah, it's definitely not one per lead. It's. It's gonna be at least 10 to 15. Yes.
[00:31:53] Speaker B: Yeah, do now so you say that you only charge if there's a sale. Now so how do you determine the pricing? Is it different for the business or is it like set of like a percentage? Like how do you determine?
[00:32:09] Speaker A: Yeah, and we normally do a percentage and it depends also on the terms we agree.
Because sometimes some business prefer to pay by book appointment instead of the final sale.
So we have to check case by case. But yeah, it's definitely always a percentage of the profit. We don't want to be a expense for the business. But you know, I found money. But it's money that you are not gonna recover if you don't know how to do it. So still it's a good way because sometimes a setup fee doesn't make sense. Maybe you're losing money with that and sometimes it's also bad for us because maybe it's a setup fee of I don't know, 5,000 and then the business is recovering 200,000. So it doesn't make sense for us. Right. So I think it's most more fair and we also have a skin in the game with that. So it's a, I think it's a good offer for that.
[00:33:07] Speaker B: No, I love that approach because it kind of, you know, it shows the consumer that, you know, the person you're trying to work with, you know that you stand by what you do and you know it's probably going to perform because you're not going to sit there and do all the work for nothing.
[00:33:23] Speaker A: Yeah, yeah. We are also, I mean we are paying for the SMS and we are putting that time. So it's also a risk for us. But we have been offering that service for, we started like a couple of months ago doing customized solutions for companies like in Spain that has 50 plus employees. But we realized that okay, yes, big, big projects and big pay but also a lot of work is maybe one, two months just developing for solutions for that one project.
So we, we take some of the solutions and offer in a different, like close way outside of the customized solution. And we saw that this solution is something that is a pattern in most business. They have leads that I am not using that are not converting we as more scalable and also something that is, we can get to more business that way. So that's a bit of the origin of this.
[00:34:26] Speaker B: Right. We're out of time for this particular segment so we're going to go to another commercial break, come back with our final set of time with the show. We'll be back after these messages.
Hi, we're back with Street Level Marketing. My name is Mark and I'm here with Arturo talking about, you know, generating leads and reactivating old leads and you know, how to maximize those prospects for your company.
Now I want to really kind of focus on scaling revenue and building authority, some of those long term benefits and the future of AI driven lead reactivation. Because I'm sure we're just kind of in the beginning phases of this AI stuff and it's probably going to improve and get better and who knows where we're going to be in two years from now. It seems like every day you wake up there's some new innovation in AI.
So how does reactivating dormant leads position a business as an industry authority?
[00:35:39] Speaker A: I'll say that everything that's bringing profit to the bottom line and improving your money to reinvest is definitely going to help you if you know where to reinvest.
Also if you have something that is more effective and get you a better roi, then obviously you're going to be more competitive.
So yeah, every, every efficient see in the, in the business is going to help you with that.
[00:36:13] Speaker B: What, what do you think the biggest like hurdle is for a business when, when trying to scale this strategy for.
[00:36:23] Speaker A: Database reactivation or AI integration?
[00:36:26] Speaker B: Okay, yeah, for the AI and, and going, you know, pretty much rolling this out. Like what are some of the biggest challenges they're going to have?
[00:36:35] Speaker A: I'll say that for you know, AI integration is everybody has this idea that they have to put it in the business somehow. But the problem is that there's a difficult to, to know where to start and what is going to be the impact of that solution, AI solution in your business.
So yeah, there's a bit of anxiety in that sense. Like I have to, but I don't know where to start. So you know, that's amount of tools and information all the time is, is not helping any either.
I think it is, you know, the, the, the rate of innovation that is happening with the AI. I mean every day with, with this and it's a bit overwhelming but also it's not probably, it's not as fast and terrible as everybody thinks because you know, some, some people I, I know in Spain, some, some businesses that are still selling websites.
So imagine right after 25 years of that there's still doing that and they, they have a proper business.
I was surprised about that. So it's not going to be as fast. It's not going to be like in five, two years everybody's going to be completely automated. And I also, well at least I'm, I'm focusing more on businesses that are not so easily disrupted by AI like factories and service based businesses.
So that's also a good tip I think because if you are, you know, information and methodologies are not as valuable anymore because you know, content can be created thousands of pieces and if you know how to customize and adapt it to your brand, it's not going to be that valuable.
But some things that you use in your day to day and you need try to focus on that because AI is not going to replace that so fast.
[00:38:49] Speaker B: You kind of hit the nail on the head and I, I talk about that a lot too about, you know, you hear a lot of people expressing fear about AI and it Taking jobs. And I kind of, I personally, I disagree with that. I think like with agencies like you're talking about with websites, I think the days of getting $50,000 to build a website, you know, as an agency are kind of over. I think it's going to come down to more managing it at scale, using AI tools to complete tasks, you know, so, and I already see it, I see these ads on Facebook, you know, full marketing services, $500 a month, you know, you know they're using AI tools to, you know, to do that stuff.
[00:39:40] Speaker A: Yeah, yeah, no, definitely. I think it's, it's just changing business models, but it's not gonna replace everything. Sometimes things are just doesn't make sense because it's, you know, it's more expensive to do it with AI or it just doesn't make sense or worth it like, like to change it. So you do, we do the customized solution and we audit the businesses and we say, okay, this is the most painful thing, the biggest leverage in the business, but you don't need to put AI in everything over AI Everything at this point doesn't make any sense.
[00:40:21] Speaker B: Do you see anything coming in the future that's going to help enhance lead reactivation in a few years?
It's not doing now.
[00:40:33] Speaker A: I don't think that the process is so complicated that is going to be disrupted so much. Maybe, you know, maybe you just have an agent that you give the prompt and is doing the whole thing, like the whole pipeline.
Maybe, I don't know, it's just a speculation, but it's not like the most difficult one. I think like the agents now is what is going to change things because it's just not doing the prompting, it's just doing like the, I want this outcome and I want to, you know, have it done this way and you have to be good just giving the, the agent the, the prompting and, and all that. But I, I, what I see so far with the agents is not as impressive, but obviously two years ago wasn't impressive at all. Anything relating here, I mean, yeah, okay, Chan GPT was wow. But aside from that it wasn't anything. But now it's a total different story. So two years can change everything.
[00:41:40] Speaker B: What's some advice you can give businesses that, you know, maybe older generation that are hesitant to trust AI with like their LinkedIn network or their lead generation?
[00:41:50] Speaker A: I would say that they need to embrace this technology because it's something that you, you know, they probably seen, have seen it with Internet like you, you, at this point you have to have something. I mean I know businesses that are still a bit out of and they are doing well but they are really specific things like I don't know, supply chain and things that has a high barrier to enter.
But AI is even more powerful than that. But I wouldn't go like in a rush like with fear and panic because that can lead to bad decisions and to trust maybe people that don't know what they do. So yeah, build a relationship with people that are into AI. Go to communities, ask what they need in the business. What is the most painful thing that they can leverage with AI. And step by step they don't have to put you know, from completely manual to completely AI in a couple of months. It has to be a process of maybe years. But integrate that. Don't, don't put your head in the sand because this is not going to go anywhere. It's, you know, you have really advantage in the pipeline of the business if you put AI. So it's a tool. Use it or you know, lose it.
[00:43:20] Speaker B: Are you, are you using this with any businesses alongside other lead generation tactics like remarketing campaigns and paid ads?
[00:43:32] Speaker A: At this point we are not using that because we are just using War Network.
We have so far too much projects for that. But it can be used, it can be used to enhance everything in the market inside and in the business side you can really implement this. You can put ads and do retargeting with those.
You can put it in a fresh leads. You can start instead of doing like the classical newsletter, you can just use this bot to start talking with, engaging with the leads.
So it's a huge advantage. You have that speed to lead. You can increase your conversion like skyrocket those conversion. So yeah, it can be used in, in any part of the pipeline of the, of the business.
[00:44:27] Speaker B: Any really like groundbreaking success story you can share from you know, somebody that implemented this.
[00:44:34] Speaker A: Yeah, we have the last one.
It recovers $46,000 in maybe one month.
Yeah, it was healthcare. I can, I can say that it's a wellness center.
There's also a couple of things with that consolidation.
They are recovering 1029 in three months that they, they thought it was lost.
So yeah, the thing I found is that it's just not revenue. It's revenue that was completely lost. So that's why so impressive. Right? So yeah, yeah, we have, we have several of things. I mean it has to be a good database. If it's a database that is bought and has, I don't know, people from whatever and they don't really know who you are, it's gonna be probably not effective. But if it's leads that are engaged and obtaining your funnel and they recognize your brand, it's definitely gonna work.
[00:45:39] Speaker B: Well, we're coming up at a time and I want to give you an opportunity to, you know, tell the viewers how they can contact you, you know, how they get a hold of you.
[00:45:50] Speaker A: For now, I'm active in LinkedIn. Arturo Adeba. Maybe we can put it after because, you know, to spell it or also all leads to sales, all leads to sales, everything together with dot com.
We can chat there. It's just a demo.
You don't need to buy or anything. And also we are pay per performance, so no problem with that. And if it's just LinkedIn, just say hi, we can remain in contact and talk about how we can help your business with that or whatever. I'm still doing customized solutions, so that's another option.
Or just talk about the AI, I don't know. Or about the weather, I don't, I don't care.
[00:46:36] Speaker B: Well, we'll, we'll make sure that we put, you know, the, the visual, you know, what, your links and stuff like that on the show. But I appreciate you taking the time to come on and talk to some great stuff and I think tons of business because, you know, you know, there's no really upfront risk.
You know, why not? If you, if you got older people that didn't complete sales and you got them sitting, you know, in a file somewhere, let re engage them and see what you can get. I mean, so I appreciate you coming on the show.
[00:47:08] Speaker A: Yeah. As I said, the worst thing that can happen is that you can take them off from, from your database because it's probably consuming resources.
[00:47:17] Speaker B: Yep. Well, thank you very much and tell, you know, all the viewers. We'll see you next time on Street Level Marketing.
[00:47:24] Speaker A: Thank you for having me.
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